Perfect Fit UK

Use Of Cookies

Brand Developers use cookies on our “Website”. In the majority of cases, a cookie does not provide us with any personal data. The information in this cookie policy should be read alongside our Privacy Policy.

A cookie is a text file stored on your computer or mobile device when you visit a website. Cookies are used to recognise or remember your device when you visit a website and to make websites work or work more efficiently as well as to provide services and functionality to customers. When cookies are enabled the Website can remember your preferences (e.g. username) and use tailored content to improve your experience. If cookies are disabled then you may not be able to access some of the features and functionality on the Website.

There are similar technologies such as pixel tags (transparent images found in e-mails sent to you) and web storage (used to store information in your device’s browser). In this policy, we refer to all of these technologies as “cookies”.


Different types of cookies

We use two types of cookies on our website – session cookies and persistent cookies.

The website uses both first-party and third-party cookies on the website:


Your consent to the use of cookies is required

Your consent is required for the use of cookies, but not for the use of cookies that are strictly necessary in order to provide the website. You can manage which cookies that can be placed on your device by adjusting your settings. You can change your settings at any time. See the section “How to manage the use of cookies” below. If you consent to mailings, you accept the use of cookies in the mailings.


When we use cookies

We do not automatically capture or store personal information from browsers to the Website, other than to log your IP address (which in certain circumstances will be your personal data) and session information such as the duration of the visit to our site and the nature of the browser used.  This information is used only for administration of the Website and in the compilation of statistics which we use for analysis in order to improve the Website and understand in general terms who uses our Website.


Cookies may be required to allow you to access and participate in certain areas of the Website. Once you have closed your browser, this type of cookie is deactivated.  Like all cookies, you are able to remove or block particular cookies at any time (see below).


Why we use cookies

We use cookies on our websites for the following purposes:


To ensure necessary technical functionality and security


We use cookies to ensure the technical functionality (such as navigation between pages) and security of the website. These cookies are necessary for the website to work as it should and to protect the website. They therefore cannot be turned off. You do not need to accept these cookies.


To enable the functionality of the website

We use cookies to enable the improved functionality of the website, such as to remember your settings on the website and to optimise the playing of video on the website.


To monitor and evaluate the use of the website (statistics)

We use cookies to monitor and evaluate the use of the websites, such as to collect visit and click statistics, as well as open and read statistics for our mailings. We do this to among other things develop and improve the website.

We use an external platform, Google Analytics, for this purpose. For more information, see the section "External partners" below.


To communicate and provide offers via various channels

We use cookies to provide you with tailored communications. These cookies help us and our partners to show you relevant information in various digital channels, such as on social networking platforms, based on, for example, your visit and click history (interest-based advertising).


We use various external partners for this purpose. For more information, please see the section "External partners" below.



We use Google Analytics to gather statistics about our visitors and use of our web content. Google Analytics uses cookies to collect information about which pages you visit, how long you are on the site, how you got there (for example from a search engine, a link, an advertisement etc.) and what you select. Advertising features we may use include remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting and other integrated services. No personally identifying information is intentionally collected and we attempt to prevent any personally identifiable information from being collected. To opt out of Google Analytics, you can download a browser add-on from Google. Alternatively, you can set your browser to refuse or delete cookies from Google Analytics. Check your browser's help information to find out how.


How to manage the use of cookies

You can manage the use of cookies on the websites as follows:


You can change your cookie settings at any time directly here on the website. You can do this by adjusting your cookie settings.


You can also manage your cookie settings in your browser. You can normally set your browser to block all cookies, to accept only certain cookies, or to delete cookies when you close your browser.

Remember that if you choose to block cookies in your browser, our website may no longer work properly or you may no longer be able to use certain features. If you require more information, you can visit


Third party websites will also have links to settings you can change to manage your cookie preferences in relation to these third parties. For further information please see the table regarding our external partners, below. You may also go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members. Additional information is available on the DAA’s website at or the NAI’s website at



If you have any questions about our use of cookies, please get in touch with us at

Below you will find more information about the external partners we use and which ones place cookies on your device when you visit the website.




Further Information


Statistics and communication


See Google’s information on the cookies that are used in Google Analytics




See Facebook’s information on cookies


Information collection


Hojar Cookie Information

Bing Ads



Microsoft Privacy Statement


Advertising technology


Outbrain Cookies


eCommerce Service provider


Yotpo Privacy Policy


eCommerce Platform


Shopify UK Cookies Policy